The Centers for Disease Control and Prevention has launched EMPower Breastfeeding: Enhancing Maternity Practices (EMPower), a three-year hospital-based quality improvement initiative focusing on maternity practices. EMPower is designed to support 100 hospitals in the achievement of Baby-Friendly USA designation. It was developed in partnership with Abt Associates, Carolina Global Breastfeeding Institute, Center for Public Health Quality, and Baby-Friendly USA. Hospitals will be selected to participate based on set criteria designed to address issues of equitable access to maternity care that optimally supports mothers to be able to breastfeed.
The application is available on the EMPower website. Hospital Recruitment webinars will be held on February 24 at 3 p.m. and February 26 at 2 p.m. For additional information on the initiative and how hospitals can apply, please visit http://EMPowerbreastfeeding.org.