Maryland Breastfeeding Coalition is preparing to launch a Breastfeeding Welcome Here campaign to foster a supportive environment for mothers to breastfeed their babies in public. Through the campaign, local businesses will place a “Breastfeeding Welcome Here” logo in clear view for all to see upon entering the business establishment. The businesses will be encouraged to take a pledge to provide a welcoming environment, where breastfeeding mothers may sit in any area open to the general public and enjoy a friendly attitude from staff and management while breastfeeding. Staff members will also be trained on how to handle complaints about breastfeeding, and will inform those who raise concerns that breastfeeding in public is protected by Maryland law. The aim of the campaign is to build public awareness and acceptance of breastfeeding in public and to increase breastfeeding duration by empowering women to breastfeed in public in safe locations.